While the message I am about to share with you might seem unusual coming from a veteran in the Public Relations/Marketing Communications profession, it is absolutely essential for me to clear the air and establish a foundation of what BERKMAN represents to companies and organizations requiring the need to effectively communicate their key messages, what they stand for and why they are relevant and meaningful solutions to their targeted audiences.
This has been what BERKMAN has done for over three decades with companies locally, regionally and nationally. However, the profession has changed and so have we in so many exciting ways. You might say we have “reinvented ourselves” while thoroughly adapting and operating at a very high level, to new communications methodology and technology. This was not a choice, it was a strategic decision by our Firm, to embrace the overall responsibilities of our profession, for our brands and the marketplaces they serve.
Today, we apply the same high level strategic thinking and planning, as we always have in the past, with our knowledge and expertise of shaping opinion, enhancing brand reputation and delivering tangible business results for numerous brands of high recognition and market presence. We operate in a number of highly diverse business sectors, utilizing the essential requirement of consistent quality content, creativity and today’s essential technological insight, to effectively provide the power of ideas for our noteworthy brands. Our strategic course is a carefully implemented traditional and digital media integration, permeating throughout the social media environment. We engage, educate and properly position ultimate trust in our brands. Finally, and perhaps most importantly, we unequivocally understand the necessity to make a difference at the “bottom line”. Our course is quantifiable and our results calculated. We know the absolute requirement of tractable deliverables and work earnestly to consistently provide proof of our efforts with tangible brand adoption and sales of our clients brands.
We embrace our diverse engagements at the very highest level, delivering a work product that stands on a bedrock of superior success for ultimate brand results. We invite business executives to investigate our strategic approach to communications positioning, to better understand the results we deliver and not the hollow promises others pledge.
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CEO & President